The word “agenda” often carries a negative connotation; however, having one is not necessarily sinister. Simply put, an agenda is a well thought-out plan that outlines the steps that will move a person from one point to the next. That’s actually how you get things accomplished. You make a plan; then you work your plan…
It’s that time again – time to get back to school! Outside of fall holiday shopping, it’s one of the busiest shopping seasons of the year, filled with sales and savings. So shake off the summer sand from your beach vacations and trade in those flip-flops for back to school styles! My must haves for back…
Marketing and dating – they’re not so different! After all, aren’t both of these about clearly communicating with another person in an attempt to forge a relationship? Let me review the 12 most persuasive words used in marketing – discovery, easy, guarantee, health, caring, money, new, proven, results, safety, savings and you – and illustrate…
As summer creeps up and the cringe factor of donning a bathing suit for a poolside afternoon starts to badger the back of my mind, I realize that summer should not be just about stripping down. It should be about covering up, too. Summer fun often means more time in the harsh summer sun, and…
I usually take a pretty lighthearted view of things. I mean, really, if you live in Israel, you have to have a sense of humor. At least that’s what gets me through most days. Lately, though, the situation here called for some serious re-evaluation. Not a minor issue, those missiles landing on us over a…
It’s hard to believe that Israel had no microbreweries just a few years ago. Now the country is practically awash in ales. Israel has more than 20 licensed “boutique” breweries and a rapidly evolving drinking culture. Since the 1950s, the Israeli beer industry typically has been dominated by two breweries at a time. Since the…
The somewhat calm demeanor I acquired growing up in the United States has been constantly challenged by living in Israel for more than 31 years. Nowhere is this more evident than in driving. While I try to maintain the basic courtesy and caution imbued in me in the green tranquility of the U.S., it is…
