Jewelry Goes High Tech

What’s an outfit without the right accessories? With Kendra Scott’s online and in-store interactive DIY jewelry experience, the tables have turned, leading people to question what outfit should go with their jewelry.
After launching her business in Austin, TX, in 2002 with just $500, Kendra Scott has created a global multimillion-dollar brand sold at renowned retailers, including Nordstrom, Neiman Marcus, Lord & Taylor, Henri Bendel and more than 1,000 specialty boutique retailers worldwide. With the founding philosophies of “Family, Fashion and Philanthropy,” Kendra Scott is now a favorite amongst celebrities including Sofia Vergara, Eva Longoria, Katherine Heigl, Paris Hilton and more.

Kendra’s lines of smartly priced necklaces, bracelets and earrings (ranging from $45 TO $220), often presented in bold, bright and fresh colors, will make any outfit. Now Kendra also gives you – the jewelry lover – the capacity to create your own looks with her interactive online and in-store jewelry experience.

You customize the style, you customize the colors, you customize the stones from the Kendra Scott Color Bar and create your own unique jewelry perfect for you and for any outfit. It’s simple – pick your design, choose your stones and colors and voilà! You’ve created a Kendra Scott piece that is yours alone. Scott said, “We started to customize my pieces for our employees in Austin. Then it inspired my idea – why not let everyone customize our designs.” In-store, the Color Bar lets shoppers customize their jewelry from a giant touch screen monitor or from any one of the chic iPad kiosks available. Online, customize your order with a few clicks of a mouse and have it sent to your door. Kendra Scott Color Bar makes it simple to create chic and unique gifts, perfect for bridal parties, personalized gifts and more.

For more information on Kendra Scott or to order your own personalized gift, visit

Fashion writer. Kira has interviewed many fashion icons including Tim Gunn, Jeweler Neil Lane, International Makeup Artist Jemma Kidd, Ken Downing of Neiman Marcus and more. In addition to writing, Kira offers virtual style consultations for women and men. email:

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