Biz Ins & Outs

Jennifer Felberg’s Role at CSP Expands

Jennifer Felberg is now the campus life enrichment director at Cedar Sinai Park. Jennifer has worked at CSP for the past five years, first in the Adult Day Service program and, since late 2012, as life enrichment director for Robison Jewish Health Center. Born and raised in Portland, Jennifer has been a professional singer, a cruise ship entertainment director and a personal trainer at the Mittleman Jewish Community Center. The expansion of her position will unite the daily flow of life at CSP as she oversees programs and activities for the more than 200 residents of Rose Schnitzer Manor and RJHC. This staff restructuring will ensure seamless management between the two facilities, building upon the notable work Felberg has exhibited at RJHC.

Victoria Silverman to Head PNW Office for Hebrew University

American Friends of The Hebrew University announced the appointment of Victoria Silverman as executive director of its Pacific Northwest Regional office. Silverman will spearhead fundraising and development efforts for one of AFHU’s largest and most active geographic regions. AFHU’s Pacific Northwest office will work to showcase The Hebrew University of Jerusalem, Israel’s foremost institution of higher learning and research, throughout northern California and additionally in Alaska, Idaho, Washington, Oregon and Hawaii. AFHU, which is headquartered in New York, has eight regional offices throughout the United States. “Ms. Silverman is an exceptional professional with extensive experience in the realm of higher education as well as in other spheres,” stated Eric Stein, president of AFHU’s Pacific Northwest region. “The diversity of Ms. Silverman’s professional background, combined with her commitment to Israel and the Jewish community, affirms that she will succeed at strengthening the bonds between The Hebrew University and people, communities and industry throughout the Pacific Northwest.” A resident of San Francisco, Silverman has achieved many milestones in fundraising, marketing and communications. She has worked to foster cultural institutions such as symphony orchestras, gained support for academic research, advanced the U.S. film industry, and promoted the American biotech sector. Throughout her career, she has worked with heads of state, CEOs of major corporations, scientists, movie celebrities, entrepreneurs and industry leaders.

AFHU Executive Director Victoria Silverman may be reached at American Friends of The Hebrew University, 591 Redwood Highway, Suite 2310, Mill Valley, CA 94941; 415-231-6720.

Becky Ewer New Marketing Director for MJCC/PJA

The Mittleman Jewish Community Center and Portland Jewish Academy have named Becky Ewer the new marketing and creative director. She started with both organizations in 2004 holding the position of graphic designer/marketing specialist. Ewer grew up in Seattle and ventured to the East Coast for college. She holds a bachelor’s degree in business from Skidmore College and a master’s in arts administration from Boston University. She has also taken graphic design courses at Pacific Northwest College of Art and New Horizons Computer Learning Centers. Ewer has always worked for nonprofit organizations mainly in the arts and Jewish sectors. She is active in the Jewish community as one of the founders of ReJewvenation, an annual Jewish women’s retreat at B’nai B’rith Camp and has served as a Rosh Hodesh “It’s a girl thing” leader at PJA. For several years, Ewer has helped numerous Jewish organizations with graphic design needs through her personal business, Silver Spot, ink. She provides graphic design and marketing expertise for 45th Parallel, a local chamber music presenting series founded by her husband, Greg Ewer. Becky plays violin in a quartet, loves Scrabble and enjoys knitting and felting bags.

Business Ins & Outs welcomes submissions of news items about businesses and Jewish organizations including new leadership, retiring leaders and new facilities. Send your business news brief of up to 250 words, along with a photo, to Oregon Jewish Life Editor in Chief Deborah Moon at

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